Alaskan Brewing Co.
FREERIDE APA & ICY BAY IPA PACKAGES
As one of the top 20 craft breweries in the US, the Alaskan Brewing Co. must compete both in the local market as well as in the national market. For a fresh branding look which echoes the goals and values of this 25+ year old brand, we looked to photography. Incorporating the work of local photographers, showing real Alaskan adventures we were able to get to the heart of innovation and adventure that Alaskans are all about. Translating this look onto bottles labels, cans, 6 packs, 12 packs, caseboxes, taphandles, signage and various other point of sale items were all part of the total concept package.